Research

The outdoor Media Association keeps abreast all industry research and carries out specific research projects when necessary. Most recently the Outdoor Media Association commissioned AC Nielsen to conduct new public attitude research towards the outdoor medium. The Executive Summary is posted below.

 For the latest international research on digital please click here.

DATE TITLE RELATED DOCUMENT
12 Jul 2007 Driver Distraction - Virginia Study downloadPDF (244 KBs)
27 Aug 2007 Ground-breaking Studies Determine Accidents Not More Likely To Occur Because of Digital Billboards downloadPDF (21 KBs)
30 Aug 2007 Public Attitude Research Executive Summary downloadPDF (32 KBs)

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