ONE Awards Finalists 2006

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2006 FINALIST - 4 of 13
	Title	Clouds
	Purpose	Demonstrate the emotional state of a hayfever and allergy sufferer feels through the representation of the cloud and put the sufferer in a situation where they most suffer from their hayfever and allergy symptom-outdoors.
	Judges Comments	<strong>Best of Category - Transit</strong> <strong>Finalist - Transit</strong><br /> The lenticular panels allowed the creative agency to reproduce the television commercial effectively in a static format. The unique use of technology is a great demonstration of what can be achieved with outdoor media. The creative is highly engaging and depicts outdoor as a terrific selling medium.