ONE Awards Finalists 2006
Scroll through the finalists by using the previous and next links.
| 2006 FINALIST - 12 of 13 | ||
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Title | Vodafone Mobile Office |
| Purpose | The Brief: <br />To raise awareness of Vodafone's new Mobile Office product. A product which effectively allows businesses to make free calls between the team anywhere in Australia. Vodafone wanted to encourage highly mobile businesses to use their mobile all of the time & to get rid of their landline. In doing so Vodafone wanted to highlight not only the monetary cost of having a landline, but the danger of having a landline accumulate messages when you are hardly ever in the office to receive them.<br /><br /> The Objective: <br />To drive awareness & relevance of the message: "What is your landline really costing your business?" in the moments when our target are receptive to the message. | |
| Judges Comments | <strong>Best of Category - Large Format</strong> <strong>Finalist - Large Format</strong><br /> The ad cleverly engaged the target audience while they were �out of the office� by portraying messages accumulating. <br /><br />The position of the sites worked well with the creative as it allowed passers by to watch the progression of the ad over time. |
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