ONE Awards Finalists 2006

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2006 FINALIST - 5 of 13
	Title	Environmentally Friendlier
	Purpose	The brief was to create some high impact creative work to get maximum exposure for minimum cost. Green Choice's environmental credentials were already strong, but they wanted a campaign that really positioned them as a more responsible choice.
	Judges Comments	<strong>Overall Winner and Best of Category - Cross Format </STRONG> <strong>FINALIST - CROSS FORMAT </strong><br /> The judges considered the campaign to be clever in its use of formats and use of materials, particularly given the authenticity of the recycled components.