ONE Awards Finalists 2006

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2006 FINALIST - 3 of 13
	Title	Because You're Worth It
	Purpose	To shy away from the stereotypical way mainstream beer had been portrayed previously, and provide consumers with a continuation of the message that Carlton Draught is very low on pretension.
	Judges Comments	<strong>Highly Commended - Street Furniture</strong> <strong>FINALIST - STREET FURNITURE </strong><br /> �Model Wears Carlton Draught�, was considered an excellent advertisement it itself. While the panel acknowledged the advertisement would work equally well in print, it was considered appropriate for its environment within a pedestrian mall environment.