Code of Ethics

As owners and operators of Outdoor advertising displays, and as members of the Outdoor Advertising Association of Australia (Inc), we willingly support and adhere to this Code of Ethics, committing ourselves to serving our advertisers, our industry and the community.

To our Advertisers

We are committed to providing the best possible Outdoor advertising sites on a value-for-money basis for markets specified.

We observe an honest, ethical and professional approach to trading practices, media contracts and proof of posting performances.

We put genuine effort into providing services and support by way of research data, strategic planning, creative advice and production guidance to make the Outdoor medium easy to evaluate, buy and utilise to maximum advantage.

We encourage the use of new technologies to continuously improve the service we provide to our advertiser clients.

We are committed to maintaining and improving the quality and appearance of site structures and locations to enhance their performance for advertisers.

To our Industry

We abide by the process of self-regulation as administered by the various responsible authorities operating in the advertising industry.

We acquire and negotiate for sites in a business-like and competitive fashion, observing all regulatory and planning permit requirements.

We operate, at all times, in a professional manner to maintain a positive attitude to the industry by advertisers, consumers and legislators.

We support Outdoor advertising as a legitimate business to be practiced only in appropriately zoned areas.

We demand the right to maintain and continue with authorised Outdoor advertising sites.

We support the right to reject advertising that is misleading, offensive, or otherwise incompatible with industry and community taste and decency standards.

To the Community

We are committed to providing an effective form of communication for goods or services of interest or benefit to the Australian community.

We share the public interest in the environment with regard to protecting natural scenic beauty, parks, forest and places of historic value, and we aim to locate our displays near populous area as permitted by law, local regulations and planning schemes.

We pledge to, and do, actively support community service and charity campaigns. At National and State levels these include the Keep Australia Beautiful, Clean Beach Challenge and Tidy Town efforts and the Salvation Army. Our members additionally provide support in many ways to a range of other local community and charity ventures.

We are committed to, and promote a program, which endorses advertising that responsibly adheres to the Code of Ethics of the OMA, the Advertisers Code of Ethics of the Australian Advertising Standards Board, the Advertising Federation of Australia, the Australian Association of National Advertisers and the interests of the community, at large.

We are committed to Excellence in the creative designs that we exhibit because we provide the most public 'art gallery' in the Australian community.